Online marketing services, offered by SEO Company are an important aspect of promoting businesses across digital platforms. Search Engine optimization involves organically improving the ranking of a website or a webpage on search engine result pages. This can be accomplished by implementing a number of strategies and techniques like designing a search engine friendly architecture of the website, keyword research, internal navigation, content optimization, and link building.
SEO is an art of making webpages friendly for search engines as well as users, which helps attract and engage the traffic. To improve the ranking of their website(s), companies hire individual SEO specialists or companies and gain business profit.
Some of the Strategies used in SEO are
- Keyword Research: The first and an important SEO strategy, keyword research involves finding the relevant search terms that potential customers are using to search for a particular product and/or service on a search engine like Google. A successful SEO execution is not possible without the knowledge of target customers and what they are searching for, online. This is a powerful weapon for analysing potential base of target users and an estimated conversion rate.
- On Page SEO: The next step, on-page SEO involves making your website search engine friendly by using the selected batch of keywords and implementing UI & UX changes required after an SEO audit. The foundation of an SEO campaign, on-page SEO involves optimizing page titles, headings, internal linking within website, content, description, and site map. This helps search engines consider the website to add in the search engine ranking results for chosen keywords.
- Off page SEO: The long-term part, off-page SEO involves strategies that are implemented off the site, which is done to improve the website’s ranking in SERPs. Various off-page activities include social media engagements, social bookmarking, forum and directory submissions, article submission, and guest posting. Off-page strategies vary from site to site based on various factors, like target audience, product/service type, and more.
Black Hat vs White Hat SEO
White Hat (or ethical) SEO involves strategies that follow search engine guidelines, meant for long-lasting results, but Black Hat SEO uses forbidden techniques like keyword stuffing & more that focus on short-term results only. Opt for white hat services from reputed SEO Companies to gain reputation and long-term results.