While every major event for 2020 is being canceled or postponed, here comes Google with a surprise. Wait! This might not be happy news if you are an SEO person. Yes! You guessed it right. It’s Google algorithm core update December 2020.
The first update for 2020 came in January and the second on May 4 by the name “Star Wars Day.” That makes this one the third core update for 2020. Usually, Google releases an algorithm update every few months. But, this has come after approximately seven months of the unusually long gap.
Background of Google Algorithm Core Algorithms
The initial response from the SEO and webmasters for the update included shock and anxiety. After this update, website owners will have to further optimize their web pages for users for better ranks on SERPs. So, if you experienced a dip in your website’s organic ranking, try increasing the site’s UX.
Most of the earlier updates caused a severe impact on the SEO community. And this core update also seems to be purposely created to impact how people see search results worldwide. Affecting rankings across all countries and languages, webmasters have frequently observed many new record drops and recorded gains. It also gives an idea of the upcoming SEO trends that shall dominate the future.
However, there’s one thing Google has been keeping similar in all its updates. The search engine algorithms are focusing on boosting rankings for relevant content while pushing the irrelevant one down. In addition to relevancy, user experience is also gaining value with every update.
Rolling out of the Core Update December 2020
The official announcement about the new Google algorithm core update came from Google Search Liaison’s official handle on Twitter.
In addition, the search engine giant also shared a link to guidelines for webmasters about these core updates.
2.5 hours after the tweet, Google started rolling out the update on December 3 with a new tweet.
Timing the update
The most recent update came out in May 2020. It was a big one and took a few weeks to roll out completely. Earlier updates were out in January 2020 and September 2019. However, as per SEO people and webmasters, those weren’t up to the mark compared to the other updates. Within all these, Google released another one in November that mainly targeted local rankings.
At the time of Google core update in May 2020. Here’s the May tweet from Google.
Every year there are nearly four to five updates, but 2020 brought only 3. And after May, the SEO community has been expecting an update since August. While there wasn’t one for long, Google’s announcement came as a surprise. Moreover, Google also restraints to releasing core updates in Festivals that made some people more upset.
The exact meaning of Google Algorithm Core Update
SEO community always keeps a detailed eye on Google’s core updates. That’s because receiving a positive after-effect is rare among SEO experts. Moreover, such updates have created new records every time with new stories of success as well.
For so long, we have been talking about Google and its core updates. Is that taking a toll on your brain? If you still think about what that means, here’s a quick recap of the fundamentals.
The Google core update is an Algorithm update that influences the visibility of websites on SERPs. Some major ranking factors include expertise, authoritativeness, trustworthiness (E-A-T).
- It is different from the regular updates. Yes, there are regular updates, too, released around 500-600 times in a year. Comparatively, Google core update has a more major impact on search results.
- SEO experts keep an eye on how results for various search queries fluctuate. With this monitoring and analysis, marketers try to gain further information about changing preferences.
- Every update intends to improve what content people see in search results for their queries.
Irrespective of any update, trending and quality content always rise in ranks. But, you should make sure you have made the necessary changes as every update requires.
What to Expect from Google Core Algorithm Update December 2020?
It’s too early to guess anything, as the update has started rolling out some days back. But, there are several responses on Twitter with people reporting large drops of traffic for their websites. The core update will start clearing out low-quality content and reward those with impressive UX as an immediate impact. However, websites not following the quality guidelines may see up to a 90% drop as well.
Here are some quick visibility boosting tips for your website:
- Creating content that is useful, high-quality, relevant, and fulfills the expectations of the audience.
- The content should answer queries, serve the search intent, and cover the topic in a detailed and comprehensive manner. And if you can include some distinct information, you can cut through your opponents.
- Use relevant tags, titles, and appropriate numbers to pages. A page that delivers inaccurate content is sure to receive a negative rating.
- Google also considers the number of shares for a link. So, you should try to make your content interesting enough for people to share naturally.
- And needless to say, keep a check on grammar, spelling, and readability.
Overall, Google has made tremendous changes over time. The search engine giant continuously compels all the top-ranking pages to update with time. And, if a webmaster fails to update with the changing quality requirements, its ranking drops gradually. Thus, with a remarkable transformation, Google core algorithm updates are only increasing its prominence with time.
What to do in case of a Negative Rating?
If at all, you experience a negative backlash for your website, Google has a solution. There are no detailed steps, but Google has some advice for improving your rankings. Since this update will put user experience first, SEO professionals need to create a plan around the same. That’s what marketers do as soon as Google announces new core updates to boost a website’s ratings.
Here’s how you can modify your website to boost the rankings after a core update. Firstly, evaluate if there has been a change in the traffic to your site (or any specific pages). You can even check the newly released search intent to cater to your target audience with better and fresh content. Next, review the list of questions by Google to analyze if your content still serves the target audience.
After every update, Google gives plenty of chances to webmasters to improve the ratings of their websites. So, every update counts. Thus, you should understand the factors that lead to a decline: content, a shift in audience preference, or recent trends.
Also Read: How to grow business online?
After Google released its core update in December 2020, webmasters have been looking for ways to improve (or retain) ranking. Overall, this update focuses on user experience, putting websites with better UX above the rest. If you face any traffic drop after December 4, you should read about Google’s guidelines and update your website accordingly.